Finally Coachella

Dorothy Manfolk
CEO Manfolk Pr Los Angeles

25 May 2022

After two years without Coachella, the festival’s 2022 edition featured two unforgettable weekends with headliners Harry Styles, Billie Eilish, and a co-headlining set from the Weeknd and Swedish House Mafia. During the two weeks, thousands of music lovers gathered in the California desert for Coachella to revel under the shelter of palm trees, flaunt the latest in festival fashion, and partake in the jam-packed programming and events being held left and right.

While the desert danced the weekend away, celebrities, athletes, and influencers alike spent their time jumping from party to party. Neon Carnival made its triumphant return and descended upon the desert night sky to illuminate once again for its 11-year-anniversary on Saturday, April 16.  In collaboration with The h.wood Group this year, Revolve held its two-day event in La Quinta called “Revolve Festival”. Global social club, Soho House, provided members and guests exclusive access to Soho House's premium Coachella pop-up site, Soho Desert House. 

This year Manfolk PR partnered with El Vaquero for an influencer campaign geared toward increasing brand awareness here in the US. El Vaquero influencers got the opportunity to select an El Vaquero boot to wear at this year’s festival. In addition to Coachella, influencers attend invite-only events such as Neon Carnival, Revolve Festival, ZOE asis, Tao, and Bootsy Bellows. 

Our agency was in the desert for Coachella and after a two-year hiatus, It was truly so wonderful to see everyone enjoying life as it should be.  

Since 1975, when El Vaquero was first conceived by Valerio Giuntoli in Tuscany, Italy, the brand has drawn inspiration from culture and heritage, including all kinds of artistic, social, and musical movements such as Woodstock, to create unique and contemporary products. Influenced by the post-atomic and hippie culture, Valerio's classic, yet bold footwear designs continue to impress even after 40+ years. Today, El Vaquero continues this tradition by fully immersing the brand in today's ever-evolving culture and attending what many consider the modern-day Woodstock, Coachella Arts & Music Festival.

To celebrate its long heritage with arts & music festivals, El Vaquero partnered with 7 of Italy's top influencers to celebrate all free spirits and promote the brand's latest collection A Lost Paradise. 

Brave, precious, originals.
El Vaquero Boots: only for free spirits.