El Vaquero in UsaAus

Project funded by the 2023 Internationalisation Call - TUSCANY REGIONAL PROGRAM ERDF 2021-2027 OP1 OS1 Action 1.3.1 “Support for SMEs - export

Through the implementation of the project “El Vaquero in UsaAus”, Valerio Giuntoli Corporation Srl has implemented a plan to strengthen the presence of the El Vaquero brand on the international market, particularly oriented towards the USA and Australian markets, through the acquisition of qualified services and participation in internationally important trade fairs.

In particular, the main activities implemented through the project include participation in the MICAM fairs in Milan (February 2024 and September 2024 editions), a major marketing campaign for the launch of the “Heritage” capsule collection dedicated to the US public, and targeted web marketing actions for the “The Joy of Wander” collection.

In addition, a consultancy service has been activated to facilitate entry into new markets and an automated system for analyzing customer data has been implemented, thus optimizing customer management and profiling.